Kor.Gy Brand Book
Brand Philosophy
Kor.Gy embodies the post-digital renaissance—where technology transcends its digital confines to reshape reality. We stand at the intersection of artificial intelligence and human ambition, bridging the gap between the possible and the impossible.
Our brand philosophy draws from the spirit of pioneers who reached for the stars with limited resources. Like the era when 640K was deemed infinite, we believe in doing more with elegant simplicity rather than wasteful complexity.
We are the Space Fox—agile, intelligent, adaptive. We navigate the cosmic expanse of data and possibility, finding paths where others see only void.
The Name
A Cosmic Evolution
Kor.Gy is more than a domain name—it's a playful game of words and minds. The name echoes "corgi," those intelligent, spirited dogs beloved for their wit and loyalty. But here, the humble corgi has evolved into something greater: an intelligent space fox navigating the cosmic unknown.
This wordplay carries deep meaning. Like the corgi evolved into the space fox, we believe in transformation through intelligence and adaptation. It's a reminder that greatness often emerges from playful thinking, that profound innovation can spring from a clever twist of perspective.
Kor.Gy represents evolution—from earthbound to cosmic, from known to unknown, from simple to sophisticated, yet never losing the clever spirit and friendly nature that defines both corgi and fox.
The Space Fox
Our Symbol
The Space Fox represents intelligence meeting exploration. The fox, a creature of cunning and adaptability, ventures into the cosmic unknown. It symbolizes:
- ▸ Intelligence & Adaptability - Quick thinking in complex environments
- ▸ Exploration & Discovery - Venturing into uncharted territories
- ▸ Elegance & Precision - Sophisticated solutions, not brute force
- ▸ Independence & Vision - Charting our own course through the digital cosmos
The Polygonal Design
Geometric Philosophy
Our Space Fox logo is rendered in a geometric, polygonal style—a deliberate design choice rooted in the post-digital aesthetic. The angular, faceted form represents the intersection of organic intelligence and digital precision.
This geometric approach symbolizes how AI and technology are constructed: complex systems built from simple building blocks, elegant solutions emerging from mathematical foundations. Like pixels forming images or data points creating patterns, our polygonal fox embodies the beauty of computational thinking.
The line-art construction reflects transparency and clarity—you can see the structure, understand the framework. There are no hidden layers, no obfuscation. This is AI you can trust, technology you can comprehend.
The Orange Dot
Simplified Mark
At small scales—favicons, app icons, social media avatars—the Space Fox transforms into its purest form: a simple orange circle. This dot is not a compromise but a distillation.
The orange dot (#de740f) carries the full weight of our brand identity. It's the sun in the cosmic void, the spark of innovation, the singular point from which all possibilities emerge. Minimal yet powerful, simple yet significant.
Our favicon is this orange dot—a constant beacon across browser tabs, a persistent reminder of elegant simplicity in an overcomplicated digital world.
Color Palette
Cosmic Hues
Our colors tell the story of space exploration—the warmth of innovation against the infinite depths of possibility.
Foxy Orange
Primary Brand Color
Foxy Orange (#de740f) is the warmth of a distant sun, the glow of innovation, the spark of artificial intelligence coming to life. It represents:
- ▸ Energy & Innovation - The driving force behind breakthrough technology
- ▸ Warmth & Approachability - AI that serves humanity, not dominates it
- ▸ Visibility & Clarity - Standing out in the vastness of the digital space
- ▸ Action & Movement - Forward momentum, constant evolution
Usage Guidelines
- • Primary CTAs and interactive elements
- • Brand accents and highlights
- • Links and navigation active states
- • Key messaging and important information
Deep Galaxy Blue
Background & Depth
Deep Galaxy Blue (#0a0e27) is the infinite cosmos, the depth of space, the vast potential of the unknown. It represents:
- ▸ Depth & Sophistication - The profound nature of AI and technology
- ▸ Infinity & Possibility - Unlimited potential for growth and discovery
- ▸ Stability & Trust - The solid foundation beneath innovation
- ▸ Mystery & Wonder - The awe-inspiring nature of technological advancement
Usage Guidelines
- • Primary backgrounds and dark themes
- • Creating depth and hierarchy
- • Contrast for Foxy Orange elements
- • Establishing mood and atmosphere
Supporting Colors
Cosmic Variations
Our palette extends with cosmic variations that complement the primary colors:
Star White
Clarity & Light
Star White (#ffffff) represents pure clarity, the light of distant stars, clean interfaces and perfect readability. It represents:
- ▸ Clarity & Precision - Crystal clear communication
- ▸ Simplicity & Elegance - Pure, unadorned beauty
- ▸ Readability & Access - Universal accessibility
- ▸ Light & Hope - Illumination in the cosmic darkness
Nebula Gray
Balance & Subtlety
Nebula Gray (#6b7280) is the subtle cosmic dust, the balance between light and dark, the perfect complement for hierarchy. It represents:
- ▸ Balance & Harmony - Perfect middle ground
- ▸ Subtlety & Sophistication - Refined elegance
- ▸ Support & Structure - Framework for content
- ▸ Depth & Dimension - Layered complexity
Void Black
Depth & Infinity
Void Black (#000000) is the infinite void of space, absolute depth, maximum contrast, the ultimate foundation. It represents:
- ▸ Infinity & Mystery - The unknown cosmos
- ▸ Depth & Power - Absolute foundation
- ▸ Contrast & Drama - Maximum visual impact
- ▸ Focus & Intensity - Concentrated attention
Typography Philosophy
Our type choices reflect the post-digital aesthetic—clean, functional, yet subtly futuristic. We favor:
- ▸ Sans-serif typefaces for clarity and modernity
- ▸ Monospace fonts for technical content and code
- ▸ Generous whitespace for breathing room and focus
- ▸ Hierarchical contrast through size and weight, not decoration
Visual Language
Post-Digital Aesthetics
Our visual language draws from the post-digital movement—technology mature enough to be invisible yet powerful enough to transform reality.
- ▸ Minimalism with Purpose - Every element serves a function
- ▸ Spatial Design - Depth through layers, not skeuomorphism
- ▸ Particle Effects - Subtle cosmic dust and energy fields
- ▸ Glassmorphism - Translucent layers suggesting depth and dimension
- ▸ Dark Mode First - Optimized for the depths of space and late-night innovation
Animation Principles
Motion in the Kor.Gy universe is purposeful and elegant:
- ▸ Smooth Transitions - Ease-in-out curves mimicking natural physics
- ▸ Purposeful Movement - Animations guide attention, never distract
- ▸ Subtle Micro-interactions - Feedback that feels alive but not overwhelming
- ▸ Performance First - Beautiful but lightweight, fast but fluid
Voice & Tone
We communicate with the confidence of explorers and the humility of learners:
- ▸ Clear & Direct - No jargon for jargon's sake
- ▸ Intelligent & Thoughtful - Deep understanding, simply expressed
- ▸ Optimistic & Realistic - Hope tempered with pragmatism
- ▸ Human & Technical - Bridging the gap between people and machines
Brand Applications
The Kor.Gy brand manifests across multiple touchpoints:
- ▸ Web Presence - Dark cosmos backgrounds with orange highlights
- ▸ Product Interfaces - Clean, functional, subtly animated
- ▸ Marketing Materials - Bold orange on deep blue, cosmic imagery
- ▸ Documentation - Monospace code blocks, clear hierarchies
- ▸ Social Media - Cosmic visuals, intelligent insights, orange accents
Logo Usage
The Space Fox logo represents our brand identity. When using the logo:
- ▸ Maintain clear space around the logo equal to the height of the 'K' in Kor.Gy
- ▸ Use the orange version on dark backgrounds
- ▸ Use the white version when orange would conflict with design elements
- ▸ Never distort, rotate, or alter the proportions
- ▸ Never place on busy backgrounds that reduce legibility
The Post-Digital Manifesto
We are living in the post-digital age. Technology is no longer separate from reality—it IS reality. The digital divide isn't about access to technology; it's about understanding its profound integration into every aspect of existence.
We reject the notion that more is better. 640K wasn't enough because we made it bloated. Elegance, not excess. Intelligence, not brute force. This is the Kor.Gy way.
We build AI that amplifies human capability rather than replacing human judgment. We create tools that make the impossible possible, not toys that make the simple complicated.
Per aspera ad astra—through hardships to the stars. The journey is difficult, but the destination is worth every challenge. We are the Space Fox, and the cosmos is our domain.
Brand Downloads
For official brand assets, logo files, and design resources, please contact:
Email: info@kor.gy
All brand assets are proprietary to Kor.Gy Iryna Rybachok and protected by copyright law.